Ride Hire is a rebrand concept of the company Car2go. Services are harder to sell than products as the consumer doesn’t always know what they are going to get until they purchase it. There is no tangible good for them to see before they purchase, which is why it’s a tough sell. By using a friendly character to represent the company, it creates a persona that is approachable and trustworthy to consumers. Project was created for a Visual Communications Design class at the Alberta College of Art+Design.